The best way to describe Alibaba’s 11.11 Countdown Gala to an audience in the Western Hemisphere is that it’s kind of like S?bado Gigante meets a Super Bowl halftime show. The four-hour event started Saturday night in Shanghai’s 18,000-seat Mercedes-Benz Arena and was streamed live on video platform Youku. The goal: to get consumers fired… https://www.adweek.com/digital/heres-what-you-missed-during-alibabas-pre-singles-day-bonanza/