Audiences watch TV on Sundays more than any night of the week, but Wednesday offers the best return on investment for TV advertisers. Thanks to a combination of ad pricing, better consumer attention and quality of programming, Wednesday night delivers the highest ROI for TV advertising, according to analysis from attribution analytics company C3 Metrics…. https://www.adweek.com/tv-video/heres-why-wednesday-might-be-the-best-night-for-tv-advertising/