This Black Friday weekend, H&M encouraged its customers in key markets to buy from Black women. And it’s only just beginning.

The retailer—now in its second year of partnership with Buy From a Black Woman, a nonprofit that works with more than 600 Black women-owned businesses across the United States—announced the second annual “Buy From a Black Woman Holiday Market,” an in-store shopping experience featuring 25 vendors that will have traveled to store locations in New York’s Times Square, Los Angeles neighborhood Century City and suburb Glendale, Chicago and Miami by Dec.