The difficulties of doing business during the pandemic seem to have validated Anheuser-Busch (AB) InBev’s decision to create draftLine, its own in-house agency. This year, the brewer behind Budweiser, Stella Artois and Michelob Ultra plans to grow the team’s headcount by 25%.
https://www.adweek.com/brand-marketing/how-ab-inbevs-in-house-agency-draftline-helped-the-company-navigate-2020/
