A recent ANA survey highlights how “identity” is a primary need for marketers in order to target audiences with appropriate messaging. Forty-seven percent of U.S. marketers claim their organizations will significantly increase investment in audience identity solutions next year. In a bid to boost marketers’ ability to accurately target audiences outside of the industry’s walled… https://www.adweek.com/programmatic/how-ad-tech-companies-are-trying-to-crack-the-complex-audience-matching-quandry/