How Betches Is Powering the NFL’s Big Play for Female Fans

  Rassegna Stampa, Social
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At the 2025 NFL draft on April 24, the lifestyle-focused digital media company Betches quizzed draftees about niche cosmetics and fashion terminology, asking them to define ‘skorts’ and ‘dermaplaning’—and assured them they were right, even when they answered incorrectly. The stunt, shared across social platforms by both Betches and the NFL, was an adaptation of a popular video format making its rounds on TikTok and Reels this spring. 

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