“Tesco and Asda’s respective campaigns reflect this sentiment, prioritizing accessibility and affordability as they stake their claim as the family favorite of the festivities,” commented Jamie Ray, co-founder of influencer agency Buttermilk. “By partnering with agency experts to curate unique customer experiences such as a VIP coronation bus and an ‘affordable London pub,’ the superstores maximize touch points for their brand partners to build awareness and association among consumers.”