Candy, liquor, a convenience store chain, even frozen food, Deadpool has hawked it all with his usual grim self-awareness ahead of the May 18 release of the anti-hero’s sequel film. Twentieth Century Fox, the studio behind Deadpool 2, developed an elaborate anti-marketing marketing campaign for the witty super-mercenary, played by Ryan Reynolds, that winks at… http://www.adweek.com/brand-marketing/inside-deadpool-2s-elaborate-anti-marketing-campaign-breaking-the-fourth-wall-with-7-11-espolon-trolli-and-more/