In 2009, Denny’s was in a rough spot. Foot traffic to its restaurants had been on the decline for several years in a row. And though its brand awareness was strong–over 95 percent of Americans knew Denny’s, and a similar percentage had been to the restaurant at one point–many visitors hadn’t returned in years. In… https://www.adweek.com/brand-marketing/how-dennys-rebuilt-its-fading-brand-into-a-modern-social-savvy-business/