To customers, Five Guys is best known as a no-frills, dependably satisfying burger chain with a red-and-white aesthetic and a minimalist menu. But in the marketing world, Five Guys is known for being one of the rarest unicorns: an international chain that doesn’t advertise. Since being founded in Washington, D.C., in 1986, the brand has… https://www.adweek.com/brand-marketing/how-five-guys-a-brand-built-on-customer-experience-finally-warmed-up-to-advertising/