We’re getting a lot of credit from brands for having experts who know how to talk media, but also talk about retail and assortments. That, coupled with our results, is where we’re going to work.
How is Lowe’s investing in in-store ad placements?
We have customers coming in with pretty big projects, and so there is always this focus on what is disruptive versus what’s truly going to be additive in the customer experience.
We started with overhead audio earlier this spring through our partnership with Vibenomics, and we’ve been pleased with some of the early results. It allows our brands to reach our customers in-store at that point of conversion, but it’s also helping our associates think about newness, innovation, and promotions to help serve our customers in a bigger way.
As we think about our overall store experience, video will ultimately play a role. We want to understand the sentiment on audio and see how the rest of the marketplace continues to respond to video so that it truly is deliberate and doesn’t feel like it’s disruptive to the customer experience.