What have you most enjoyed about working with McCafé at Home ?

It’s the energy they bring. They’re all about making things feel real and authentic, and that’s how I try to live. Plus, working with them has given me unique opportunities, like the VIP Soundcheck Experience, where I get to connect with my fans in a more personal way. It’s great to work with a brand that values my identity and focuses on creating moments that really resonate with my fans.

Why did you enjoy the VIP Soundcheck Experience?

The best part was seeing the fans up close and feeling their energy before the show even started. During the VIP Soundcheck Experience, I was asking fans what songs they wanted to hear, and that made them an integral part of how the show turned out. It wasn’t just me performing for them—it was like we were shaping the experience together. Being able to connect on that personal level and let them help decide the vibe of the performance made the whole moment even more special, giving my fans experiences they’ll never forget.

What advice do you have for brands looking to work with more Latino artists and creators?

I’d say be authentic. Latino culture isn’t just a trend, it’s something real and deeply rooted. When you work with Latino artists, it’s important to understand that you’re connecting with something bigger than just music or a campaign. It’s about respecting the culture and being mindful of how you approach it. Don’t just focus on numbers of what’s popular, focus on the genuine connection. If the partnership feels true and meaningful, that’s what will resonate with people.