How One Tea Brand and Hello Kitty Are Creating a Nostalgic, Sustainable Experience

  Rassegna Stampa, Social
image_pdfimage_print

Tea time can be a relaxing moment of respite for many, but the process can also be very time consuming or even wasteful, depended on which kind of tea one uses. Lifelong tea drinker Sashee Chandran first noticed the drawbacks of using tea bags while working in Silicon Valley, like the weakened quality of the tea dust used by most brands and how some bags are bleached.

The Business of Marketing

Don’t miss The Business of Marketing podcast featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.

https://www.adweek.com/brand-marketing/how-one-tea-brand-and-hello-kitty-are-creating-a-nostalgic-sustainable-experience/