In the age of the wellness craze–often featuring health experts lacking classic credentials, DIY home medical remedies and somewhat extreme measures like juice cleanses–brands make bold promises using opaque marketing. Ritual, a direct-to-consumer vitamin brand that launched last year (and debuts its first major campaign this week) is betting on the opposite approach: Cold hard… https://www.adweek.com/brand-marketing/how-ritual-is-marketing-a-direct-to-consumer-vitamin-brand-in-the-age-of-pseudoscience/