“We work with brands in terms of building out a roster to also help build out their own social content,” he said. “The power of creators is that you can work with creators in so many different ways.”
For creators, this way of working is refreshing because it’s focused and provides them with an exciting future.
“What I’m most excited about [for the future] is creators building out their own companies. It has been so awesome to see creators take the next step,” Mason said. “They’re the curators of what’s cool now.”
Mason and Ohanian clearly believe there is an alchemy in the creator/brand relationship that’s based in authenticity, especially in the age of AI.
“If you pair the right creator with the right message, it’s truly magical,” Mason said.
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