How the Pandemic Super-Charged Broadcast’s Interest in Women’s Sports

  Rassegna Stampa, Social
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Lisa Baird became the commissioner of the National Women’s Soccer League on March 10, 2020. Two days later, she suspended the season—and then plotted the league’s careful June return from their quarantine bubble that would end up breaking sports rating records.

https://www.adweek.com/convergent-tv/how-the-pandemic-super-charged-broadcasts-interest-in-womens-sports/