On the deals page, you’ll find promotions and markdowns in top holiday categories, such as apparel, electronics, toys and beauty. They’ll include deals from a variety of merchants, including big-box stores, direct-to-consumer brands, luxury multi-brand retailers, designer labels and local stores.

You can scroll through carousels of deals by category, which take into account what you usually like to shop for when you’re signed into Google, and see popular stores that have deals on what you’re looking for. See a product you’re interested in? Click into the product or visit the merchant site to learn more.

Search “shop deals” to access the new deals page and start crossing off your holiday list. Or if you’re on the hunt for something specific, search for a category like “shop sneaker deals.”