“Ikea is a brand that cares and is interested in what is happening in people’s homes,” Montero and López added. “Both campaigns have one thing in common: the simplicity of the execution.”
CREDITS
Agency: INGO Hamburg
Global chief creative officer: Liz Taylor.
Creative chairman: Dr. Stephan Vogel
CCO: Tobias Ahrens
Creative directors: Nicolás López, Fernando Montero, Tomás O’Gorman
Junior art directors: Andrea Lopez-Boado, Prawidchaya (Jean) Tetanonsakul
Production: The Producer
Photographer: Alberto Escudero
Producer: Irene Paz
Photography assistants: Katina Niklas, Oscar Calleja
Production assistant: Oriana Nigro Acevedo
Art direction: Wuanda Velasquez, David Moreno Fuentes
Sound Design/Postproduction: HOOKED Music
Music and sound composers: Camilo Remolina, Jan Finck Barboza
Senior compositing artist: Zarko Kitanovic
Client: Ikea Al-Futtaim
General manager, marketing, communication and interior design: Carla Klumpenaar
Regional marketing manager: Dina Al Sahhar
Regional digital marketing specialist: Merah Abushattal
Regional marketing specialists: Houda Sfar, Mohamed Maihoub