Channels like search may still have a place in marketing budgets, particularly dependent on your key verticals, but as costs rise, marketers should consider where their campaign elements will get the most value and retool elements based on these needs. While search signals intent, influencers need to create interest around products and services, breaking through the search blindness barrier found with paid search listings. The solutions content creators recommend are a welcome element of their audience’s social feed, ensuring those products and services are seen and ultimately purchased.