Automated workflows keep teams moving
But the real magic happens after the idea takes shape. Once the idea is generated, AI acts as a force multiplier for execution, allowing smaller teams to handle massive workloads.
Justin Johnson, a global marketing and partnerships expert who was formerly the head of market development at Acorns, described his experience using a custom tool to process inbound partnership proposals.
“I’m working on a Gemini agent that would use a framework to stack rank,” he shared. Johnson explained that the agent helps answer questions like, “Does it align with brand? What is the projected output of what we think this could produce? Is this ROI positive?” From there, the agent assigns a score indicating whether to look into the deal further or if it’s not worth the time.
For large organizations, the time savings of using AI are immense. Don McGuire, CMO of Qualcomm, noted that his team has deployed writing tools to streamline copy development. “We’ve saved like 2,400 hours a month just through Writer alone,” McGuire revealed. “And my people grabbed onto that like there was no tomorrow.”
