Life insurance is a serious topic that usually includes suitably sober advertising. Indeed, keeping your loved ones taken care of is important, but marketing’s approach to sparking a conversation on the topic is often too solemn to get past our mental barriers of denial when it comes to our own mortality. Farmers Insurance, working with… https://www.adweek.com/creativity/in-these-charmingly-creepy-halloween-ads-the-undead-want-to-talk-to-you-about-life-insurance/