Havas has reunited with its former client Invidior, which named it integrated U.S. agency of record following a two month review that concluded in January.
Indivior, which develops long-acting injectable treatments for opioid use disorder (OUD), has consolidated creative, media, and digital responsibilities with Havas. McKinney previously handled creative and Click Health oversaw media and digital, according to sources familiar with the account.
Havas will lead integrated strategy, creative, media, and digital efforts across both healthcare professional (HCP) and direct-to-consumer (DTC) audiences. The account will be managed across Havas Life New York, Havas Media Network, and Havas CX under a single P&L, with Chris Schnurman, managing director of Havas Life New York, serving as executive sponsor.