Many competitors have come and gone, often fading quickly, and we’ll likely see some consolidation. One of the most notable trends in recent years has been the rise of reformer Pilates, which has taken off for good reason.

I believe there will be a return to tried-and-true workouts—ones that people enjoy, that deliver results, and that provide both physical and mental benefits. With Barry’s, you see the changes in your physique, feel the mood boost, and gain the energy to tackle your day.

What can we expect from Barry’s ahead this year?

One thing I can share is that we’re back in growth mode. We’re opening more studio locations this year—at least double what we did in 2024. It will be our biggest year since the pandemic, and we’re excited for what’s ahead.