The number of visitors are in line with other brand activations on the platform — Walmart Land drew 3.3 million visitors within its first two weeks, Adweek previously reported. Still, other activations have performed exceptionally well — after more than a year on Roblox, Alo Yoga’s space surpassed 80 million visits, a Roblox told Fortune in late June.

“[Home Depot] had a real opportunity to have a gaming experience, which is rare,” said James Drake, EVP and head of brand partnerships at IF7. “It would make perfect sense to have a Home Depot [in Redcliff City] and once you enter and participate in their store in-game, it’s truly immersive.”

The company experimented with a new channel that felt native for very little cost. Home Depot only had to pay its agency partners and has not spent much on paid promotion of the activation. Roblox only started offering paid advertising opportunities last year. Earlier this year, Roblox said it will no longer allow advertisements aimed at children under 13 as part of a set of standards.

On the back of this success, Home Depot will be working to design new games for summer and Halloween in partnership with IF7 and BBDO.

“We saw the initial results, and probably within the first month, we recognized that there’s there is engagement here. This is real,” Weiss said. “We weren’t looking for a straight ROAS number on it. We were looking more for a test and learn. … What can we gauge from it without a significant investment?”

A previous version of this articles stated that Home Depot’s Roblox activation had 4.5 million visitors.