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Just in time for March Madness, Instagram released a “Basketball” chat theme that adds a basketball court to a conversation’s background.
Our guide will show you how to use the Basketball chat theme in the Instagram mobile application.
Note: These screenshots were captured in the Instagram app on iOS.
Step 1: Open the Instagram conversation you want to customize and tap the conversation name at the top of the screen.
Step 2: Tap “Theme.”
Step 3: Tap the “Basketball” chat theme. Note: There is no preview screen or confirmation window. Once you tap the Basketball chat theme, the conversation will be updated.
https://www.adweek.com/social-marketing/instagram-how-to-use-the-basketball-chat-theme/