
Instagram launched a dedicated application for the Apple iPad Wednesday.
Taking advantage of the bigger screen, Instagram said its iPad app was designed for “lean-back entertainment.” Reels will be the prominent feature when the app is launched, with Stories still positioned at the top.
New for the Instagram for iPad app is a Following tab, which the Meta-owned social media platform said enables users to keep up with the accounts they follow. The app provides multiple viewing options in the Following tab, including All, Friends, and Latest.
All lets users see recommended posts and Reels from the accounts they follow. Friends allows users to see recommended posts and Reels from accounts they follow and follow back. And Latest displays posts and Reels from followed accounts in chronological order.
Taking advantage of the additional real estate, Instagram for iPad allows users to view messages and notifications with layouts that display both tabs. Additionally, when watching Reels, the comments section can be accessed while the Reel stays at full size.
Instagram joins WhatsApp in launching dedicated apps for the iPad. WhatsApp’s app for the tablet launched in May, with users able to enjoy the same features commonly available on the iPhone or desktop version.
This includes making video and audio calls with up to 32 people, sharing screens, and using both front and rear cameras.
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