Danes aren’t generally known for their swarthy complexions–but some of the nation’s most popular vacation destinations include sun-soaked locales like Greece. So a delightfully bonkers new anti-melanoma campaign from The Danish Cancer Society, Danish foundation TrygFonden, and agency &co is using a universal language–song– to plead with the locals at such tourist hot spots to… https://www.adweek.com/creativity/international-stars-help-danish-tourists-avoid-sunburns-in-insane-musical-psas/