Perusing the work at the Palais des Festivals last week, I was once again struck by the breadth and sophistication of our industry’s creative output. The product innovation, design, experiential and so on struck a proud chord. If you still doubted whether agencies were struggling to transcend the 30-second spot, a moment among those entries… https://www.adweek.com/creativity/its-time-for-cannes-to-shift-its-finale-focus-away-from-film/