When Jimmy Kimmel gave his point of view on Twitch, a social platform dedicated to the live streaming of video games, he spoke of his incomprehension about the phenomenon, which he put as a “paroxysm” of inactivity and loneliness and a “waste of time.” He paid a price for his ignorance of a burgeoning market…. https://www.adweek.com/tv-video/its-time-for-marketers-to-pay-attention-to-the-opportunities-available-through-video-games/