Marketing as an industry is at a critical juncture. What consumers want from brands is a personalized experience, one that mirrors the way they interact with peers, family and friends. But we as marketers are failing to deliver. We talk the talk. We engage in industry chatter about targeting the “right” audiences, creating the most… https://www.adweek.com/digital/its-time-to-stop-relying-on-third-party-data-and-prioritize-consent-based-marketing/