Expanding world of Severance

The campaign’s hero spot, along with its 30-second cut-down and 15-second vignettes, will air on digital and social platforms. Media buys and other placements will target Gen X parents and their Gen Z offspring, intending “to start conversations in families,” Griffin said.

The twisty world of Severance, meanwhile, has expanded its media reach. Audacy launched “The Severance Podcast with Ben Stiller and Adam Scott,” promising behind-the-scenes breakdowns with the creators, cast, crew, and fans. 

State Farm is the presenting sponsor for new episodes of the second season, with guests including showrunner Dan Erickson, stars Zach Cherry, John Turturro, and Trammel Tillman, along with superfans Jon Stewart, Kristen Bell, and Dax Shepard.