“We also made a custom Hularious song, which is featured in the spot,” Goldman said. “Based on Duran Duran’s ‘Notorious,’ we changed the lyrics to ‘Hularious’ and hopefully created a song that you can’t get out of your head.”
Keeping it Hularious
Following Burr’s Hulu special in March, future specials are on the way from Jessica Kirson (April), Ralph Barbosa (Aug.), and Maniscalco (Nov.), to name a few. The stand-up specials are available domestically on Hulu and Hulu on Disney+ for bundle subscribers. Plus, the specials stream on Disney+ internationally.
In addition, Goldman said the Hularious (and faceless) mascot from the commercial was designed by Bill Dawson, senior designer, Hulu Creative, and it will be showing up in more places in the future—as long as it’s not casual Friday at the Hulu anyway…
“We are looking at using the Hulu mascot as a connective thread for future Hularious campaigns. In the meantime, we take turns wearing it to the office,” Goldman said.
