
Diageo’s whisky brand Johnnie Walker has teamed with the world’s largest streaming platform Netflix with the release of its limited-edition Red Label bottle which ties into its crime show Money Heist or as it is known in its Spanish homeland La Casa de Papel (The House of Paper).
https://www.adweek.com/creativity/johnnie-walker-bottle-celebrates-hit-netflix-show-using-hidden-uv-codes/

