Podcasts in all shapes and forms are tapping into one of culture’s most powerful forces—nostalgia—to reengage with the content that influenced the formative years of Millennial and Gen Z. ADWEEK welcomes Jessica Cordova Kramer, co-founder and CEO of media network Lemonada, and Steve Burns, of Blue’s Clues fame, to explore how their new podcast Alive showcases why channeling core memories, experiences, and emotions can be the most authentic brand driver. Pull up your Thinking Chair and discover how looking back is inspiring the next wave of media.
From Relegation to Running with the Wolves
Weds Oct. 8 1:15 – 1:45 pm
Step inside the fast-growing world of global football entrepreneurship with Mark Consuelos and Matt Rizzetta, the driving forces behind Italy’s Campobasso FC. In conversation with ADWEEK, they share how reconnecting with his Italian roots inspired Mark to go all in on a down-but-not-out football club—turning it into an international brand with passionate U.S. and European fan bases. From behind-the-scenes challenges to igniting a cultural movement, as captured in their ESPN documentary Running with the Wolves, dive into how storytelling and strategic branding intersect as the world gears up for another World Cup year.
Political Marketing for the Next Generation
Weds Oct. 8 2:00- 2:25 pm
The playbook for winning young, active voters has been torn up. Gen Z and millennial audiences don’t want perfectly lit candidate videos or jargon-filled policy spots—they want authenticity, speed, and a voice that feels like theirs. Join us for a candid conversation with Melted Solids, the nimble creative collective behind campaigns that scale from neighborhood organizing to national races, turning memes, community storytelling, and unvarnished honesty into winning movements.