YouTube’s reign at the top of Nielsen’s Media Distributor Gauge stretches into June with the streamer posting its largest monthly increase.
The latest report, which examines total viewing consumption through television screens by media distributors across broadcast, cable, and streaming, found that YouTube’s lead has now grown to 12.8% for the month of May. This represented a +0.3% improvement from the previous month, marking its best and largest showing to date.
Despite YouTube’s impressive performance, it was Netflix that stole the show this month as it posted the largest month-to-month increase among media distributors. The streamer, which received a boost courtesy of a slate of fresh content and the home presence of viewers aged 6 to 17 due to the summer holidays, had a +0.8% gain to land in third place with 8.3%.
Ahead of Netflix was The Walt Disney Company, which finished at 10%, down -0.7% from the previous month. The absence of major action from its sporting rights properties, namely the NBA and NHL, hurt the media conglomerate’s performance in June.
NBCUniversal dropped to fourth place, finishing with 7.8%, a -0.2% decrease in total viewing consumption. It was followed by Paramount Global, which moved from the No. 4 position to fifth place with 7.2%. This was a -0.7% drop compared to May—the steepest decline among all media companies featured in the chart.
Meanwhile, Fox Corp is at No. 6 with 6.9% of all TV usage. This was a drop of -0.1% from June. Warner Bros. Discovery followed it with a 6.4% showing, down 0.5% from the previous month.
In eighth place was Amazon, one of the few media distributors to record month-to-month gains, finishing at 3.7%, up +0.2% from June. At No. 9 is The Roku Channel, remaining flat at 2.5%, and Scripps came in with 2.0%, down -0.1% from May.
Nielsenhttps://www.adweek.com/convergent-tv/june-2025-media-distributor-gauge/

