Is Forte a creative agency in Seattle or a horse running in this year’s Kentucky Derby? It’s actually this year’s favorite for the Kentucky Derby.

What about Dudnyk, HeyLet’sGo! and Big Bang Electrical? If you said horses for any of those, you’d be wrong—they’re all ad agencies.

New York-based independent agency and Adweek’s Small Agency of the Year Joan Creative was kind enough to let us torment their employees for this year’s edition of our annual video quiz show, Kentucky Derby Horse or Ad Agency?

The game is simple. We give contestants 12 names, and they have to guess whether they think it’s an ad agency or derby horse. If they get seven right, they win a prize. What’s the prize this year? A ticket to Social Media Week New York, a worldwide event bringing together global leaders, social media practitioners and digital marketers for a multi-day event (both in-person and hybrid tickets available) that serves as the central meeting point for the social media marketing industry.

Without further ado, here’s this year’s edition of Kentucky Derby Horse or Ad Agency?

Kentucky Derby Horse or Ad Agency? Through the years