“It’s a nice evolution to the break moment while making a nod to the historical campaign,” Cha added.

The spots, directed by Fiona McGee, will air on TV and Diet Coke’s social channels with the hashtag #KnowTheSigns and #DietCokeBreak. The campaign was created by WPP Open X, led by Ogilvy, and supported by Hogarth and GroupM in collaboration with Arts&Sciences, Human, Method, and UTA Marketing.