“We’ve spent a lot of time talking with guests about what they love about Target Circle, and we can’t wait for members to experience even more ease, savings and personal touches every time they shop,” Cara Sylvester, executive vice president and chief guest experience officer of Target, said in a statement. “We’re thrilled to launch Target Circle’s next chapter with Kristen Wiig as the Target Lady during Target Circle Week, and, since there’s no cost to join, all guests can save even more with their personalized deals.”