Liquid Death, which recently drew blood from Tony Hawk—literally—for a product stunt, is crashing the Super Bowl by betting $50,000 on the game and sending what the brand is calling a practicing witch to throw hexes from the stands.
https://www.adweek.com/brand-marketing/liquid-death-crashes-the-super-bowl-with-a-50000-bet-and-a-witch-in-the-stands/