Agency partner Wieden+Kennedy New York created the campaign, which McDonald’s began teasing on social media earlier this week.
“As Featured In” is similar to the brand’s “Famous Orders” campaign, devised by W+K in 2020, which celebrates the universal truth that everyone has a go-to McDonald’s order, even celebrities from Magic Johnson to Kim Kardashian to Mariah Carey. This latest initiative extends that concept to fictional characters in pop culture.
“It’s not only our real-life fans who have a go-to order. … For decades, our favorite movie and TV characters have, too,” Morgan Flatley, global chief marketing officer and head of new business ventures at McDonald’s, said in a statement. “The As Featured In Meal is our biggest Famous Order yet, celebrating the most memorable McDonald’s references across the world of entertainment.”
