London’s Heathrow Airport to House Lululemon’s First European Airport Store

  Rassegna Stampa, Social
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Lululemon landed at one of Europe’s busiest airports, opening its first retail airport store on the continent, at Heathrow Airport in London. 

Located within terminal 5, the Canadian-owned activewear brand aims to entice fitness and fashion travelers to its nearly 1,110-square-foot store.

Taking advantage of the summer season in progress, the store—which opened Friday, July 4—offers the brand’s signature leggings, yoga clothing, travel-friendly attire, and accessories designed for those on the go.

Heathrow retail director Fraser Brown said in a statement, “We are thrilled to welcome Lululemon to Heathrow, its first airport store in Europe. As we strive to make every journey better, the launch of Lululemon in terminal 5 will give passengers the opportunity to enjoy their travel experience with added comfort and style. Lululemon has amassed a cult following for good reason, and we are excited to welcome such an iconic activewear brand to Heathrow.”

To celebrate the store’s opening, Heathrow Rewards members who spend a minimum of $137 or more at the store will earn double points for the first two weeks.

This is the fourth airport store opened by Lululemon, joining: Vancouver International Airport in Canada, which opened in 2021; Changi Airport terminal 1 in Singapore; and Hong Kong International Airport terminal 1.

https://www.adweek.com/commerce/londons-heathrow-airport-to-house-lululemons-first-european-airport-store/