Earlier this month, athletic apparel brand Lululemon made the move into women’s performance footwear with its Blissfeel collection. Now, it’s taking a look into the undercelebrated nuances of women’s feet with its new campaign raising awareness around the launch.
https://www.adweek.com/brand-marketing/lululemon-steps-into-better-active-footwear-for-women-in-new-collections-ad/