The Space Station is only about 250 miles from Earth, and astronauts are never alone there, yet it remains a perfect modern metaphor for isolation. The reason is simple: It’s the ultimate mental image of being separated from our loved ones. Earlier this year, Ronald McDonald House and Canadian agency Cossette used the image allegorically,… https://www.adweek.com/creativity/macys-holiday-ad-is-a-touching-tale-of-being-apart-from-those-we-love-at-christmas/