Major League Baseball Picks TelevisaUnivision for Multi-Year Media Deal

  Rassegna Stampa, Social
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Major League Baseball tweaked its broadcast lineup yet again this season by announcing a multi-year partnership with TelevisaUnivision.

After moving its Sunday Leadoff broadcasts from NBC to Roku in May as part of another multi-year deal, MLB gave Spanish-language media company TelevisaUnivision rights to the MLB regular season starting August 20 and will continue coverage throughout the postseason. That includes the exclusive Spanish-language rights in the U.S. to the American League Division Series presented by Booking.com, the American League Championship Series presented by loanDepot, and Game 1 of the World Series presented by Capital One, in conjunction with Fox Sports and Fox Deportes.

That World Series broadcast on Univision marks the first time MLB’s championship will be available on an over-the-air Spanish-language network.

“Communicating authentically with our robust Spanish-speaking fanbase is a priority for Baseball, and this partnership will allow us to connect them more directly to our brand, our clubs, and the growing number of dynamic Latino stars represented in the game today,” said Kenny Gersh, evp of media and business for Major League Baseball.

The deal also creates the new highlight and recap show MLB En Vivo on UniMás every Tuesday at 9 p.m. ET and has TelevisaUnivision producing MLB Esta Semana on Saturdays at 3 p.m. ET/PT on UniMás in the U.S. and TUDN in Mexico. 

The shows feature hosts Antonio de Valdés and Enrique Burak, play-by-play commentators Daniel Nohra and Luis Quiñones, and reporters Luis Alberto Martínez and Daniel Schvarztman, as well as guest analysts. They’ll also be simulcast on TUDN each week and available on the premium tier of TelevisaUnivision’s ViX streaming service

TelevisaUnivision’ is currently MLB’s national Spanish-language audio partner in the U.S. and Puerto Rico. TUDN Radio broadcasts each Sunday Night game of the week, July 4 games, the MLB All-Star Game presented by Mastercard, Labor Day games, the MLB Postseason, and the World Series.

“Baseball is ingrained in Latin culture,” said Marco Liceaga, svp of sports rights acquisitions and commercial partnerships at TelevisaUnivision. “With Hispanic players making up more than 30% of the league, this first-time partnership deal will undoubtedly bring a new wave of pride, influence, and sense of community, providing Spanish-speaking fans with in-language coverage of the game they love.”

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