“By connecting our campaign to something [Daley] loves and is loved for—knitting—we’d have the opportunity to make work that not only helps deliver our message in a unique way, but also makes a real difference,” W+K London creative director Philippa Beaumont told ADWEEK.

The campaign will also feature out-of-home displays in water hotspots around the U.K., paid digital content, and social activations.

CREDITS

W+K London
Creative directors: Freddy Taylor, Philippa Beaumont
Creatives: Brendan Madden, Spencer Llewellyn
Chief creative officers: Ana Balarin, Hermeti Balarin
Group account director: Ollie Pym
Account director: Florence Smith
Chief strategy officer: Dan Hill
Strategy director: Brian Ritter
Head of communications planning: Anjali Patel
Integrated producer: Aurelie Livera
Business affairs: Alex Coomer

TV & Stills Production

Production Company: WracK
Director/photographer: Jenny Brough
Photographer assistant: Ho Hai Tran
Executive producer: Jennifer Lawlor
Production company producer: Clara Bennett
Production manager: Kelly Hewitt
Director of photography: Peter Bishop
Production designer: Dominique Aizpurua
Costume designer: Juliana Laporta

Editorial Company: Work Editorial
Editor: Hasani Franke
Edit producer: Lola Cookman

VFX Company: Time Based Arts
VFX producer: Mia Saunders
VFX supervisor: Danny Peoples
Colorist: Ruth Wardell
Sound designer: Tom Guest

Music Company: Leland
Music supervisor/producer: Maiken Silverup
Composer: Rupert Holmes, Fraser Rieley