The vast majority of marketers and advertisers said their organization is committed to incorporating artificial intelligence (AI) into its daily operations, according to a recent survey of ADWEEK readers.

In total, 78% of respondents indicated their company was serious about embracing the technology, while around one in five said their organization was not.

But adopting AI is far from a stress-free endeavor. A large majority of marketers and advertisers surveyed—85%—noted they feel pressure to keep up with the latest developments in AI.

Despite employment at U.S. advertising agencies remaining flat during the first half of 2025, more ADWEEK readers appeared excited about the proliferation of AI in the workplace than apprehensive. The gap in sentiment, however, isn’t huge: 51% said they were excited, while 39% indicated they were apprehensive.

Some of this welcoming attitude may stem from a robust sense of self-assurance. Overall, 83% of marketers and advertisers are either very or somewhat confident in their ability to use and benefit from AI at work.

Nearly 250 ADWEEK readers participated in the online survey, which ran July 21-27. More than two-thirds of respondents said they either worked for a brand or advertising agency.

In terms of how quickly AI is being adopted by individuals, global data from LinkedIn suggests marketers and advertisers are near the middle of the pack compared to professionals in other industries.

When contrasting the 12 months ending April 2025 with the same period preceding it, the total number of AI-related skills listed on the LinkedIn profiles of marketers and advertisers increased 12%. Government employees saw the most growth, with a 28% uptick.

Additional figures from employment data provider Live Data Technologies reveals the rise of AI in recent years coincides with a decline in staff-level jobs at marketing and advertising companies. Manager and director positions, meanwhile, have remained relatively steady during the same period.