Marketers Need to Consider Consumers Changing Music Preferences, Especially in the Holiday Season

  Rassegna Stampa, Social
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Undoubtedly, the way that we consume music has changed drastically in the digital age. People are no longer tethered to a radio. We listen to podcasts, stream highly-personalized Pandora stations and cue up our own playlists on our own devices. Media has become much more individually curated and less dictated by a handful of local… https://www.adweek.com/brand-marketing/marketers-need-to-consider-consumers-changing-music-preferences-especially-in-the-holiday-season/