We can hope that these companies have a Lazarene revival and start resembling healthy, functional businesses. Or we can accept reality: We have what we have. It’s time for marketers to think critically about the role digital will have in their campaigns going forward.

The smart ones, in my opinion, will be those that recognize the value of traditional advertising mediums—the ones that value human creativity and thought over AI gimmicks. And, most importantly, the ones that refuse to be distracted by the dead cats on the dining table.