YouTube made it four consecutive months at the top of Nielsen’s Media Distributor Gauge, dominating the month of May.
Nielsen’s report, which examines total viewing consumption that occurs through a television screen by media distributors across broadcast, cable, and streaming, found that YouTube extended its lead to 12.5% in May. This was a +0.1 improvement from the previous month, which now baptizes this performance as the streamer’s best and largest showing to date.
The Walt Disney Company remained in second place at 10.7%, staying flat. The late rounds of the NBA and NHL playoffs, which aired on ESPN and ABC, helped the media company maintain its No. 2 position.
NBCUniversal climbed to third place, finishing with 8% of all viewing consumption. It saw a -0.2 decline compared to the previous month. It was followed by Paramount Global, which slid one spot to the No. 4 position with a 7.9% showing. This was a -1.0% drop compared to April, the steepest decline among all media companies featured in the chart.
Netflix rounded out the top five with 7.5%, remaining flat from the previous TV usage chart.
At No. 6, there was a tie between Warner Bros. Discovery and Fox Corp., as they had 7% for the month of May. WBD had a 0.3% gain, representing the most significant movement for the month, as it was buoyed by TNT’s sporting coverage, which included the NBA and NHL playoffs, as well as its inaugural coverage of the French Open.
Fox Corp., meanwhile, saw a rise of +0.2% when compared to its performance in the previous month.
Amazon followed at No. 8 with a gain of +0.1% to finish with 3.6% in May. Closing out the list, The Roku Channel had 2.5%, up +0.1%, and Scripps had 2.1%, the same percentage share it had in April.
See the media distribution ranking below:

https://www.adweek.com/convergent-tv/may-2025-media-distributor-gauge/

