“The challenge with that business was, ‘how do we better let people know that they’re with Fandom, and develop more products and tools for them to get more out of their own fandom, to keep them around and to keep them coming back?’” she said.
“McAfee is very similar in that regard. The difference is, McAfee already has a lot of additional products and features to help people protect themselves online. People just don’t necessarily understand all of those well enough.”
Though she’s early to the role, she said she’d communicate this message through a more diverse range of channels than McAfee is currently using, including owned social, earned social, and creator partnerships.
She said “simple and consistent” messaging would also be important in showcasing the company’s evolution to customers and bringing the brand to the forefront.
“Stephanie is a dynamic leader with a sharp instinct for what drives brand engagement and business growth,” said McAfee CEO Boundy.
He added: “Her expertise in data-driven marketing, consumer insights, and digital transformation will be critical as we sharpen our focus on delivering the best possible experience for our customers. Her leadership will be instrumental in driving consumer trust, accelerating growth, and making online protection accessible and engaging for everyone.”